Chinese "Shanghai science and technology" on December 21, 2005
How develops the foreign market, is always
the topic which our country apple production needs to solve.Along with the
international standard enhancement, our country apple exportation pressure is
more and more big.How carries on to the apple keep fresh is one of difficult
problems which the fruit export must solve.
On November 28 the morning, Chinese Shanxi
Huasheng fruit limited company deputy general manager Shang Dawei just arrived
the office,Received the Southeast Asia market to urge to want the apple the
facsimile,Opposite party urges the quantity which wants is 400 tons,"Our
company's export business situation is good this year,Many foreign merchants
request the ordering,Moreover exports the apple has entered the overseas
large-scale supermarket mostly.This mainly is because we used newly have keep
fresh the technology.Most recent several years,Because maintains freshness the
technology not to stand up to the most rigorous test,Gives the supermarket the
apple finally only to be able originally to pull to the wholesale market
sells.Recently two years this kind of situation did not have nearly."Shang Dawei
said.
Chinese Shanxi Huasheng fruit limited
company,Was established in 1997,Is an agricultural industrial production
enterprise,Main management fresh fruit sale,Stores and the transportation
service,Management fresh fruit by apple primarily,At the same time concurrently
management pear, kiwi fruit and so on,The exportation fresh fruit mainly sells
to North America, European and the Southeast Asia market,Year volume of exports
15,000 tons.
Does the fresh fruit business,Must want to obtain the rich profit,The
fruit maintained freshness has become the difficult problem which first needed
to attack and capture.If maintains freshness the technology not to go through a
strategic pass,Takes off the fresh fruit several days was rotten,Fresh fruit's
exportation without knowing where to begin mentions.In order to enhance keep
fresh the level,Chinese Shanxi Huasheng fruit limited company introduced
internationally has advanced keep fresh the technology,Constructed a capacity to
reach 40,000 tons gas adjustment storehouses,At the same time imported a fresh
fruit automatic photoelectricity select line.After period of time debuggings,
operation,The company keep fresh technology basic and the international standard
is impartial,Stores the fruit also basic can achieved the international market
requests standard.
But,Is more and more high along with the
international market fresh fruit standard,The customer, the consumer the keep
fresh request to the fresh fruit more and more to be also high."According to old
standard,Previous year fresh fruit in second year in May could in the rigidity,
a sugar aspect achieve the certain standard to be possible,But the present
customer all requests our apple to be able also achieve such level in second
year in August."Shang Dawei said.
The market demand standard enhanced,Apple stores which by the existing
engineering factor on very inaccessibility customer satisfaction.In July,
2003,The company transports to the English market in the apple to have 38 tons
not to meet the requirements after the examination degree of hardness.Keeps them
out by the local supermarket.But under,The company only can escort the apple to
the local wholesale market low price to sell.originally sold to the supermarket
the thing to sell in the wholesale market,
The price missed one half have been also many.
"This loss has sounded the alarm bell to the company." Shang Dawei said
that, "must want to follow the international market the development, must to
existing keep fresh technology and the condition carries on the consummation."
Chinese Shanxi Huasheng fruit limited company in this situation, used "1-MCP" to
keep fersh technology, this technology the autumn started from 2003, has already
tested to the present for two years.
"Our first year processed 2,000 tons
apples with this kind of technology, the effect has been good. After the
processing apple to the second year in August rigidity, sugar still could
achieve the international market the request; Useless this kind of technical
processing, although some also can meet the market requirements, but its quality
must slightly bad somewhat. Therefore, is effective this technical 1kg apple to
have to invest 0.16 Yuan, but we promote vigorously in the company." Shang Dawei
said.
keep fresh the technical benefit
regarding this, Shang Dawei said that, "The concrete economic efficiency, also
has no way accurately to calculate at present, but has used this kind of new
technology, our company's apple has not appeared again by the overseas
supermarket rejection situation, this to molds the brand, seizes the overseas
high end market to our product all to have the very big help. At the same time,
the apple export has been smooth, the apple planter and the production benefit
can enhance, fruit farmer's production enthusiasm also can with the
enhancement." (Chinese " Economics Daily" countryside edition Reporter YangBin)
(Chinese "science and technology daily paper" E-edition)
1-MCP supplier.China: renkui999@yahoo.com.cn